Snoop Dogg Knows More About Business Than My Coaches

I’m back!  You may (or may not) have noticed but it’s been a few months since your mailbox was stuffed with ‘The Kelly Kormos Newsletter’.  In all honesty, life just got crazy.  I could barely find time to brush my teeth before leaving the house in the morning much less writing this bad boy…but I missed it.  So, I’m back!  One of the things that has been keeping us busy is Ford’s baseball practices and games. We truly enjoy watching him play…now.

The first sport Ford ever played outside of our backyard was soccer.  He was 3 years old in the fall of 2015 and we signed him up to play in the Bellevue recreational league.  I knew that he was young so my expectations were extremely low.  I thought he would run around a little and kick the ball some.  Possibly make a goal here and there.  I wasn’t expecting a child version of David Beckham but I was hopeful for some good moves, some good laughs, and some fun games.

Practice was pretty basic since no one had coached or played soccer before, including the coach. None of us really knew the rules of the game.  We didn’t know any plays or any cool soccer moves.  We knew the basics.  You kick the ball into your goal, you score a point, and you are not allowed to use your hands. The kids seemed to get the basic idea.

After a few weeks of practice, it was time for the first game.  I can remember it perfectly.  It was a really hot Saturday morning in August.  The kind where my hair frizzes out to an embarrassingly abnormal size and you are sweating in places you didn’t know you could sweat.  Pretty much just a normal August morning in the south. We had our camping chairs set up along the back side of the field so we could get a good view of our little soccer player without being in the direct sun. The coach and a couple of the dads went on to the field to get the game started.  I looked around to see where Ford was standing and noticed the dads were the only ones on the field. I started to scan the field and then the area around the field.  I found them.  They were all over the place.  Some were running into the goal posts trying to knock it over. Some were falling down onto the ground and rolling around uncontrollably.  Others were kicking at the grass trying to kick it on each other.  It looked like fun but it did not look like soccer.

Ford’s 1st Soccer Practice

We rounded them all up and got them to the center of the field.  What happened for the next 45 minutes was a foreshadowing for what we would see for the next 3 months.  At any given time during the game, there were at least 2 kids crying on the sidelines, screaming, and clinging to their parents saying they didn’t want to play.  Others were rolling around off the field or going into the bushes next to the field to “relieve” themselves.  And always a few that just wanted to eat a snack and watch the game.  Besides the 2 kids on the team that probably should have been on a more advanced team, this was just a big playground.  Not only did Ford not score one goal that season, he did not even kick the ball One. Single. Time.  We even had to leave one game early during a temper tantrum after he got in trouble for not following the rules and playing nice.  Chris picked him up off the ground, threw him over his shoulder, and carried him to the car.  It was a proud moment for this soccer mom.  We made him finish the season since you finish what you start but none of us were very sad to see it end. We all wanted our Saturday mornings back.

The Next Season Started 5 Months Later

…and we signed Ford up.  It is the only sport available for a 3-year-old and we want him to learn all the valuable lessons that playing team sports can teach. Good-bye relaxing Saturday mornings. The coach from last year (who was a parent) said he just couldn’t do it again, and we didn’t blame him.  Chris and I knew nothing about the sport so we hoped another parent would volunteer. No one did. Because no parent stepped up, the league’s coach coordinator, Coach John, said he would coach the kids until a replacement was found.  This coach had played for years, he coached the coaches, and he knew exactly what he was doing.  He had them running drills and practicing in ways we had never even considered.  It was like a whole new group of kids.  The games started and there was much less crying, much more running ON the field, and Ford even scored 2 goals!  Coach John seemed to make all the difference. It was actually a joy to attend his games and Ford wasn’t carried off the field once that season!

Now here we are in our 2nd baseball season.  The first day of practice last year, the coach walked out and started by having the kids line up to practice the baseball stance, “baseball ready”.  He had them practicing their throwing, running bases in groups, all the basics but with drills and ways we would have never thought of for 4 year olds.  This coach knew what he was doing!  And again, it showed.  Ford was batting and running bases like a 4-year-old pro! The kids’ ability to play baseball or soccer seemed to be directly correlated to the coach’s ability to teach and train.

I Needed Coach John

The only coaches I have personally had since my glory days of high school cheerleading are real estate coaches.  And I am going to let you in on a little secret- they do not actually teach or coach on the practice of real estate. Crazy, huh?!? About 99% coach and train on tactics to find new clients and how to get them to want to work with you. That. Is. It.  No paperwork or contract classes teaching agents how to protect their clients. No mortgage and financing courses preparing agents to work on financed closings. No “this is not about you, its about your client” ethics coaching. Makes sense why a lot of agents run around like Ford and his teammates at their first soccer game not knowing what the hell they are doing.  Wait- that was mean…maybe I shouldn’t say that…oh well

When I started real estate I knew nothing more than what I had learned from the 2 weeks I spent in the real estate pre-licensing class and what I had learned from my own personal real estate transactions.  I didn’t want to look like other new agents so I wanted a coach to help me learn more about all of this.  The first coach I found told me if I wanted to grow my business I should make a list of everyone I know in the Nashville area.  Then make a calendar of calling, emailing, and texting each of them throughout the year.  He told me to ask them how they are doing, tell them happy birthday, ask how their kids are, chat about their favorite sports team, and most importantly ask if they know anyone wanting to buy or sell a home.  He not only taught begging, he also gave us the exact scripts to use to do our best begging!  He had scripts for overcoming objections if someone did want to work with us.  Scripts on what to say at a listing appointment to make sure you get the listing.  He never once mentioned anything about real estate. I quickly figured out this was not for me.

I found another coach later that year that came highly recommended.   At the 3rd session he said he would teach me how to knock on doors for the purpose of finding your client an unlisted home.  Now this sounded like an actual productive use of my time because homes are hard to find in this area.  I showed up at 4pm on a Tuesday to my scheduled meeting to discuss door knocking.  Before we headed out at 5:30pm to knock he wanted to explain to me how this worked.  You knock on the door, tell the person who opens the door that you have a client looking to buy a home in their neighborhood.  You tell them you would like to schedule a time to preview their home to see if it would work for your client.  At the preview appointment, you tell them your client would love their home.  However, you will only show their home to your client if they sign paperwork now to list their home with you in the event it does not work out with your client AND they must sign paperwork now to buy their next home with you as well. Here is the exact conversation that followed.

Me: “But what if that home would be perfect for my client”

Coach: “F*^k your client, this is how YOU make more money”

I quit his program the next day.  But he still remains a highly referred coach so there must a lot of people eating this crap up.

 “If it’s flipping hamburgers at McDonald’s, be the best hamburger flipper in the world.  Whatever it is you do, you have to master your craft”- Snoop Dogg

Recently I found out that one of the hardest training courses, out of the thousands of franchises available to purchase, is McDonalds.  What I read stated” They also have a serious (ongoing) training program, and it’s not one of those 2-week ones.”  I about fell out of my chair.  Guess what does NOT have a serious or ongoing training program and IS one of those “2-week ones”- Real Estate!  It is harder to open and run a fast food business serving hamburgers than it is to help people with one of the largest investments they will ever make.  Snoop didn’t say you have to master the marketing of your craft, he said you have to master your craft. Like him or not, I think we can all agree he has mastered his craft.

A New Approach to the Real Estate Business

It’s a shame that I couldn’t find a real estate coach that trained on how to excel in my craft, but, I put on my big girl pants and, I am figuring it out for myself.  I am probably better for it and I have met some great agents along the way that think like me and have taught me a lot about the type of agent and business owner I want to be.

In my December newsletter I mentioned a group I joined at the beginning of 2016.  A group focused on doing real estate differently.  Since we couldn’t find anyone teaching real estate the way we wanted to practice real estate, we created our own way.  We call it The Value-Driven Approach to Selling Homes and it is our way of coaching clients on how to make more profit when they are selling their home.  We are working hard to master our craft so no one has to throw me over their shoulder and carry me off the field for not playing nice or following the rules!  (That would not be a cute sight to see)

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